INTENT

DRIVEN BY DESIGN. DEFINED BY DISCIPLINE.

Laure CTV is a tribute to the everyday man with uncommon vision. The kind who rises early, stays late, and sharpens himself through every setback. We believe the path to greatness isn’t paved with noise or ego, but with clarity, focus, and the quiet confidence of someone who knows the win is already theirs, even when no one else sees it yet.

Rooted in the spirit of the Formula 1 Grand Prix, Laure begins by telling its story through the lens of racing. The discipline, precision, and relentless drive of the sport mirror the mindset we champion. But this is only the beginning. Laure seeks to evolve, reaching into other sports, disciplines, and creative worlds, collaborating with those who embody the same pursuit of excellence and the will to rise.

Because to be truly driven is to Claim The Victory, not when it is handed to you, but when you have already decided it is already yours, because No. 1 is Better.